Russian market according to analyses made by diverse experts in this field is recognized to be very difficult in different topics. Firstly, we need to not forget that the conditions there in terms of political and economical sphere are very difficult.
Article wrote: Barry Lewis
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What is more, they are not stable as Russia doesn’t belong to the most influential international organizations. Consequently, this country in most cases leads an independent policy, which is mostly concentrated on the country itself. Even though so far there was no appropriate advertisement for building an enterprise in this country, we should not forget that this market has a substantial potential. First and foremost, it is related to the fact that regards Russian GOST we might improve our chances on the market, which is known to be one of those, which lacks competition the most (gost r certificate). Hence, if a business manages to expand on it successfully, it can improve its revenues substantially.
Nevertheless, without investments in obtaining GOST certification we can find it relatively demanding to reach interesting results and capture great market share in Russia. What is more, we should also keep in mind that it is quite crucial and widely respected among Russian customers. As a result, if a product made by a foreign company, regardless of its class, hasn’t obtained similar certificate, it is not really likely at all to be bought by miscellaneous customers. This proves that getting so called Russian GOST is currently almost a necessity for corporations, who would like to open their branches in Russia (look here).
To sum up, being active on the Russian market currently is related to no doubt with acquiring GOST certification. The mentality of the local customers towards this certification makes it almost impossible for a foreign product to reach good results and sales records without spending satisfactory amount of money in acquiring it.
