Sales management with SFA software

The SFA software comrises a package of useful modules that admit you to manage the processes of sales and marketing at management levels. It provide managers and regional directors full inquiry of sales informations. SFA application permit users to define and evaluate targets and budgets of sales, management of work of sales agents and settlement prices. The informations collected in the system are use by the SFA sales analysts, workers of trade marketing and marketing departments.

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Article wrote: iStock
Source: iStock
Data from transactional systems swell Data Warehouse, which makes possible leading multidimensional analysis (OLAP called. On-Line Analytical Processing) in very smart way, what is typical for Business Intelligence systems. Managers and analysts can well aggregate, strain and sort sales details, select important information and switch the perspective view of them. SFA software connects particular functions of CRM systems that help sales and marketing actions take a look. Standard for this kind of application is the opportuity of "photo-shelf" and sending it to the sales manager.

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The importance of social media monitoring regards effectiveness of diverse marketing campaigns

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Article wrote: Marcin Jańczuk
Source: Metrohouse & Partnerzy S.A.
Social media throughout recent decade has substantially improved its influence concerning people and even business. It Is so, because such websites like for example Facebook started also to be an interesting platform for promoting our products. Hence, people started to invest their funds in inter alia social media monitoring. Due to this kind software we are given with an opportunity to gather much interesting data that can considerably develop for example the efficiency of our marketing campaigns.


Similary popular are the modules that are used to lead test and gather claims from customers. The times of portable computers Pocket PC ended and in their place are more functional smartphones and tablets. Present-day mobile applications for companies agents are accessible for Android, iOS (iPhone, iPad), Symbian, Windows Phone (used eg in Nokia and HTC) and BlackBerry. Ordinarily, SFA software is available in multiple languages. Owing to work without the access to the Internet mobile application contemporize informations while you connect to the Internet. The trader can collect bespeaks and perform other exercises over the visit trade even if it is beyond the reach of GSM or Wi-Fi.

SFA systems are implemented in enterprise servers (on premisedue to reason) or could be carried in the model application as a service (Software as a Service, SaaS). SFA applications can be integrated with outer ERP and CRM systems adaptation in corporation for business management, customer service and marketing activities. A sales representative can recive fresh and complete details about the availability of products, present discounts and customer receivables. Orders gathered with the use of mobile devices, can be directly sent to the ERP system of a company, or wholesale distributor.
06-09-2019
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